Entertainment at it’s best.

A premium name in household entertainment, Sony offers a variety of home entertainment solutions to satisfy the goals of any media junkie. The challenge was connecting all that Sony had to offer a shopper within the Best Buy retail environment.

The solution. A digital Sony Experience designed around four core user personas allowing the shopper to explore the world of Sony as if pertains to their interests and media goals within their home.

Process

Living as a micro experience site within the Best Buy web structure; careful attention was given to retain the clean, modern design tone of the Sony Brand while accenting the shopper’s experience with universal Best Buy colors and user interaction components.