Explore China.

Starwood Hotels & Resorts has some amazingl properties in China. The challenge, a general lack of awareness and incentive for travel to China. The solution, special offers on Starwood properties in China featured via a micros site experience devoted to these properties.

Process

We wanted to create an experience that allowed users to dream about these amazing properties, giving them access to imagery and hotel offerings where they could easily view hotels side by side. A snapshot of highlighted property details was crucial for an efficient user engagement. With this vision in mind, we designed a Pinterest style card layout with big beautiful visuals and easy “card flip” access to view a property overview, offer details and booking link.