Pillsbury offers a variety of delicious items that complete every meal, however with the lack of time and creativity shoppers seam to have while in store they were looking to increase Pillsbury sales by offering a solution. The challenge, meal suggestions needed to be quick and easy to cook and the itmes for each recipe needed to be easily found in store, ideally in close proximity to Pillsbury products.
The solution. A campaign developed around easy meal recipes using just a few Pillsbury ingredients. Thus connecting the shopper with simple solutions in store, simplifying their meal making decisions.
