Foundation for the Future
Official invite created for the Foundation of the Future branding kick off for what is now the Minneapolis City By Nature Brand. The invite was sent to key city constituents and held all the inspirational supplies needed to contribute to the brainstorm.
The design was left minimal as an open slate for the new brand. The package included; a field guide showcasing pictures of Minneapolis new and old along with content that guided the participant through the branding process, a Timeline on key Minneapolis historical facts, A usb holding key files and inspirational video.
A video was produced around the commentary made at the event for further post event inspiration and a website was created for participants to track and add comments to the year long branding process.