Pack it Back to College Sweepstakes
Created in conjunction with Catapult Marketing this campaign was geared at driving back to school sales on a variety of participating brands. In a mobile gaming experience the consumer could uncover instant winnings and get entered into the sweepstakes for a chance to win a car. The campaign included 30 days of chances to enter into the sweepstakes by playing daily and also included other instant wins such as Target coupons for your favorite brands. Social sharing allowed users to pass along the game and coupons, engaging a wider array of consumer interaction. A survival kit of Back to College coupons was created as a direct consumer piece and in store display drove additional engagement with the online experience.