Readyplansave.com, created in conjunction with Shopperworks and Rockfish, is a savings site for General Mills products within Publix. The site was designed to offer flexibility for campaign placement. Core template design in tones of grey with the sole use of the color green (which ties back to Publix), allows varied campaigns to live as the prominent features within the site. Flexible campaign pages were designed to include modular elements such as coupons, recipes and video. Background and typography could also be customized to each campaign.