Challenge
An established music recording studio in Minneapolis, A440 Studios had evolved into also offering a video service division specializing in band video promotions and live stream concerts. This brand needed to take their established equity and evolve the brand into two clearly defined business
Solution
A multi logo system was created to represent each division on this business clearly establishing the unity and division in service offerings.
Process
The A440 Studios logo was redesigned, paying tribute to its tuning fork origins through use of visual vibrations emanating from the mark itself. A divide and union was created in the logo system united via a core A440 Type mark; using warm metal and gold tones reminiscent of audio gear and gold records to accent the A440 Studios logo while a bright green denotes the live stream qualities of A440 Live’s service offerings. Tuning forks were brought back into play via a symbol system, representing the businesses 3 core services; record, capture and magnify.