Serving Up the Stars

General Mills & H-E-B Holiday

About

Challenge

Increase holiday sales of General Mills products within H-E-B stores, located throughout Texas.

Solution

An event campaign connected with the user journey as they explored new recipe ideas on Pinterest, serving up print and digital ads throughout familiar Texan focused touchpoints such as My Texas Life, then completing the journey in store with bright holiday point of purchase displays featuring holiday inspired recipes using General Mills products.

Process

Uniting a tribute to the lone star state and a classic holiday tradition, the star lives within the event campaign lockup while traditional holiday colors, Texan holiday patterns and playful typography brings to light the holiday spirit around General Mills products.

Project Scope

Event LockUp, Event Guidelines, POP Displays, Recipe Cards, Event Landing Page, Digital Ads, Print Ads, Pinterest

Client

General Mills

Agency of Contract

Rockfish (VMLY&R) / Shopperworks

Responsibilities

Art Direction & Design

Creative Director

Matthew Terry

About

Challenge

Increase holiday sales of General Mills products within H-E-B stores, located throughout Texas.

Solution

An event campaign connected with the user journey as they explored new recipe ideas on Pinterest, serving up print and digital ads throughout familiar Texan focused touchpoints such as My Texas Life, then completing the journey in store with bright holiday point of purchase displays featuring holiday inspired recipes using General Mills products.

Process

Uniting a tribute to the lone star state and a classic holiday tradition, the star lives within the event campaign lockup while traditional holiday colors, Texan holiday patterns and playful typography brings to light the holiday spirit around General Mills products.

Project Scope

Event LockUp, Event Guidelines, POP Displays, Recipe Cards, Event Landing Page, Digital Ads, Print Ads, Pinterest

Client

General Mills

Agency of Contract

Rockfish (VMLY&R) / Shopperworks

Responsibilities

Art Direction & Design

Creative Director

Matthew Terry
General Mills H-E-B Holiday Hero
Uniting a tribute to the lone star state and a classic holiday tradition within the lockup, Texan holiday patterns, playful typography and bright holiday colors bring to light the holiday spirit around General Mills products.
General Mills H-E-B Holiday My Texas Life Print Ad
General Mills H-E-B Holiday POP Displays
General Mills H-E-B Holiday Recipe Cards
General Mills H-E-B Holiday Digital ads Pinterest Landing Page
General Mills H-E-B Holiday Hero
Uniting a tribute to the lone star state and a classic holiday tradition within the lockup, Texan holiday patterns, playful typography and bright holiday colors bring to light the holiday spirit around General Mills products.
General Mills H-E-B Holiday My Texas Life Print Ad
General Mills H-E-B Holiday POP Displays
General Mills H-E-B Holiday POP Display Artwork
General Mills H-E-B Holiday Recipe Cards
General Mills H-E-B Holiday Recipe Cards
General Mills H-E-B Holiday Digital ads Pinterest Landing Page

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