Challenge
Increase holiday sales of General Mills products within H-E-B stores, located throughout Texas.
Solution
An event campaign connected with the user journey as they explored new recipe ideas on Pinterest, serving up print and digital ads throughout familiar Texan focused touchpoints such as My Texas Life, then completing the journey in store with bright holiday point of purchase displays featuring holiday inspired recipes using General Mills products.
Process
Uniting a tribute to the lone star state and a classic holiday tradition, the star lives within the event campaign lockup while traditional holiday colors, Texan holiday patterns and playful typography brings to light the holiday spirit around General Mills products.