Serving Up the Stars

General Mills & H-E-B Holiday

About

Challenge

Increase holiday sales of General Mills products within H-E-B stores, located throughout Texas.

Solution

An event campaign connected with the user journey as they explored new recipe ideas on Pinterest, serving up print and digital ads throughout familiar Texan focused touchpoints such as My Texas Life, then completing the journey in store with bright holiday point of purchase displays featuring holiday inspired recipes using General Mills products.

Process

Uniting a tribute to the lone star state and a classic holiday tradition, the star lives within the event campaign lockup while traditional holiday colors, Texan holiday patterns and playful typography brings to light the holiday spirit around General Mills products.

Project Scope

Event LockUp, Event Guidelines, POP Displays, Recipe Cards, Event Landing Page, Digital Ads, Print Ads, Pinterest

Client

General Mills

Agency of Contract

Rockfish (VMLY&R) / Shopperworks

Responsibilities

Art Direction & Design

Creative Director

Matthew Terry

About

Challenge

Increase holiday sales of General Mills products within H-E-B stores, located throughout Texas.

Solution

Process

Project Scope

Event LockUp, Event Guidelines, POP Displays, Recipe Cards, Event Landing Page, Digital Ads, Print Ads, Pinterest

Client

General Mills

Agency of Contract

Rockfish (VMLY&R) / Shopperworks

Responsibilities

Art Direction & Design

Creative Director

Matthew Terry

Uniting a tribute to the lone star state and a classic holiday tradition within the lockup, Texan holiday patterns, playful typography and bright holiday colors bring to light the holiday spirit around General Mills products.

General Mills H-E-B Holiday My Texas Life Print Ad

General Mills H-E-B Holiday POP Displays

General Mills H-E-B Holiday Recipe Cards

General Mills H-E-B Holiday Digital ads Pinterest Landing Page

Uniting a tribute to the lone star state and a classic holiday tradition within the lockup, Texan holiday patterns, playful typography and bright holiday colors bring to light the holiday spirit around General Mills products.

General Mills H-E-B Holiday POP Display Artwork

Serving Up the Stars

General Mills & H-E-B Holiday

About

Challenge

Solution

Process

Project Scope

Event LockUp, Event Guidelines, POP Displays, Recipe Cards, Event Landing Page, Digital Ads, Print Ads, Pinterest

Client

General Mills

Agency of Contract

Rockfish (VMLY&R) / Shopperworks

Responsibilities

Art Direction & Design

Creative Director

Matthew Terry

About

Challenge

Solution

Process

Project Scope

Event LockUp, Event Guidelines, POP Displays, Recipe Cards, Event Landing Page, Digital Ads, Print Ads, Pinterest

Client

General Mills

Agency of Contract

Rockfish (VMLY&R) / Shopperworks

Responsibilities

Art Direction & Design

Creative Director

Matthew Terry

Uniting a tribute to the lone star state and a classic holiday tradition within the lockup, Texan holiday patterns, playful typography and bright holiday colors bring to light the holiday spirit around General Mills products.

Uniting a tribute to the lone star state and a classic holiday tradition within the lockup, Texan holiday patterns, playful typography and bright holiday colors bring to light the holiday spirit around General Mills products.

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the clear brand of choice for luxury adventure junkies.

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CruiseNautic as the clear brand of choice
for luxury adventure junkies.

Strategic brand development clarifying
the evolved capabilities of a multifaceted digital agency.

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clarifying the evolved capabilities
of a multifaceted digital agency.

Cheeky toned brand
development targeting
a unique key audience.

Flex event design aligning General Mills products
with the snack decision of choice for folks on the move.

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products with the snack decision of choice
for folks on the move.

Logo system and icon illustration defining the evolved
service offerings of this established audio and video studio.

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defining the evolved service offerings of this
established audio and video studio.

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of choice for convention and leisure travel.

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destination of choice for convention
and leisure travel.

User-centric web design featuring a modular, clean, design,
allowing a wide variety of General Mills flex events to shine.

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a modular, clean, design, allowing a wide variety
of General Mills flex events to shine.

Sweepstakes microsite and mobile game positioning Target as the
back to college shopping destination of choice for dorm room essentials.

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positioning Target as the back to college shopping
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Driving holiday sales of General Mills products
within H-E-B stores throughout Texas.

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of General Mills products within
H-E-B stores throughout Texas.

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