Challenge
As a respected name in the digital technology and staffing industries, Horizontal Integration (HI) faced a lack of awareness in their evolved capabilities, also offering a full service Digital Agency. This established company needed to evolve while utilizing the brand equity already established.
Solution
A refreshed, multi-capable brand was crafted, clearly identifying the divide and union between the full digital agency and staffing agency. In doing so we created awareness on both sides of HI’s offerings and connected the perception of who HI was with the reality of their evolved capabilities.
Process
A digital brand to it’s core, the refreshed identity system was built pixel by pixel. Quite literally, as the pixel itself became a central brand element living as part of the logo, within textures, icons and graphic treatments throughout all touch points. Three accent colors were also brought into play to provide visual division between the agencies while utilizing a playful modular tagline to clearly uniting the agency as a whole while providing definition to each sub agency.
