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Crafting the Brand Experience
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University of Minnesota ISRDI
About
Project Scope
See google doc
Client
CruiseNautic
Agency of Contract
Gieka
Responsibilities
Brand Development, Creative Direction & Design, Website Design, Front-End Dev, Video Capture/Edit, Photography, Copywriting*
Copy
*Tagline & Brand Voice Crafted by Copywriter, Dan Armstrong
Creative Director
Kate Giebink / GIEKA
Starting with rebranding the ISRDI, a family of identity’s and websites were created for all data centers under the ISRDI (with added focus on IPUMS and it’s many sub data sets), each center holding their own independent ID while living together as a cohesive user experience under the University of Minnesota.
Starting with rebranding the ISRDI, a family of identity’s and websites were created for all data centers under the ISRDI (with added focus on IPUMS and it’s many sub data sets), each center holding their own independent ID while living together as a cohesive user experience under the University of Minnesota.
CruiseNautic
Brand | Web | Video | Campaign | Illustration | ID | Environmental
Experience-led branding defining CruiseNautic as the boutique brand of choice for luxury adventure junkies.
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CruiseNautic
Brand | Web | Video | Campaign | Illustration | ID
| Environmental
Experience-led branding defining
CruiseNautic as the boutique brand of choice
for luxury adventure junkies.
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Strategic brand evolution redefining Horizontal Integration
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Strategic brand evolution
redefining Horizontal Integration
as a multi-capable digital agency.
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Destination branding that wins at the moment of decision.
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Destination branding that wins
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Shopper-centric retail design transforming
a portfolio of brands into everyday snacking moments.
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Shopper-centric retail design
transforming a portfolio of brands
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creating a cohesive, scalable system for A440’s
expanding creative services.
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Audience-driven design transforming Minneapolis’ unique character
into a cohesive destination experience.
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Audience-driven design
transforming Minneapolis’ unique character
into a cohesive destination experience.
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Publix ReadyPlanSave.com
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Modular experience design creating a scalable campaign platform
where General Mills’ diverse portfolio can shine.
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| Web |
Modular experience design creating
a scalable campaign platform where
General Mills’ diverse portfolio can shine.
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Shopper-focused retail design repositioning convenience as a meaningful,
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Event LockUp | POP
Shopper-focused retail design
repositioning convenience as a meaningful,
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Logos, LockUps and Brand
| Brand |
Strategy sets the direction. Identity brings it to life.
A selection of logo and branding projects.
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| Brand |
Strategy sets the direction.
Identity brings it to life.
A selection of logo and branding projects.
Learn More