Easy Mealtime Favorites

General Mills Mealtime Makers

About

Challenge

Parents want to give their families the very best including a healthy family mealtime, however time is limited during a busy work week, making less economical options such as fast food the meals of choice for parents on the move. Our objective was to position General Mills (GMI) Refrigerated Baked Goods (RBG) as the easy meal solution of choice for parents on the move.

Solution

Encouraging a change in mindset from fast food to easy home cooked meals, we created an in store experience via point of purchase displays, which featured easy recipe solutions with GMI RGB products, located at key shopping areas throughout groceries positioning GMI RBG products as the easy mealtime solution of choice.

Process

Designing in nostalgic tones inclusive of classic cooking tools creates a reminiscent feel of 1950’s family mealtimes made with love, psychologically satisfying a parents desire to serve up the very best to their families.

Project Scope

Logo Lockup System, POP Displays, Recipe Cards

Client

General Mills

Agency of Contract

Geometry Global (VMLY&R) / Shopperworks

Responsibilities

Design

Creative Director

Will McKeand

About

Challenge

Solution

Process

Project Scope

Logo Lockup System, POP Displays, Recipe Cards

Client

General Mills

Agency of Contract

Geometry Global (VMLY&R) / Shopperworks

Responsibilities

Design

Creative Director

Will McKeand

Designing in nostalgic tones inclusive of classic cooking tools creates a reminiscent feel of 1950’s family mealtimes made with love, psychologically satisfying a parents desire to serve up the very best to their families.

General Mille MealTime Makers Event LockUp System

Fridge Point of Purchase Shelf Talker features GMI RBG products via an easy recipe, along with recipe card. A photo recipe reminder is displayed when cards are emptied.

General Mille MealTime Makers Recipe Card

Above: Freezer Bunker. Below: Freezer Bunker design flats.

General Mille MealTime Makers Bunker Flats

Designing in nostalgic tones inclusive of classic cooking tools creates a reminiscent feel of 1950’s family mealtimes made with love, psychologically satisfying a parents desire to serve up the very best to their families.

Above: Fridge Point of Purchase Shelf Talker features GMI RBG products via an easy recipe along with a recipe card. A photo recipe reminder is displayed when cards are emptied. Below: Fridge Point of Purchase Shelf Talker design flats.

General Mille MealTime Makers Fridge Flats

Above: Freezer Bunker. Below: Freezer Bunker design flats.

Easy Mealtime Favorites

General Mills Mealtime Makers

About

Challenge

Solution

Process

Project Scope

Logo Lockup System, POP Displays, Recipe Cards

Client

General Mills

Agency of Contract

Geometry Global (VMLY&R) / Shopperworks

Responsibilities

Design

Creative Director

Will McKeand

About

Challenge

Solution

Process

Project Scope

Logo Lockup System, POP Displays, Recipe Cards

Client

General Mills

Agency of Contract

Geometry Global (VMLY&R) / Shopperworks

Responsibilities

Design

Creative Director

Will McKeand

Designing in nostalgic tones inclusive of classic cooking tools creates a reminiscent feel of 1950’s family mealtimes made with love, psychologically satisfying a parents desire to serve up the very best to their families.

Fridge Point of Purchase Shelf Talker features GMI RBG products via an easy recipe, along with recipe card. A photo recipe reminder is displayed when cards are emptied.

Above: Freezer Bunker. Below: Freezer Bunker design flats.

Designing in nostalgic tones inclusive of classic cooking tools creates a reminiscent feel of 1950’s family mealtimes made with love, psychologically satisfying a parents desire to serve up the very best to their families.

Above: Fridge Point of Purchase Shelf Talker features GMI RBG products via an easy recipe along with a recipe card. A photo recipe reminder is displayed when cards are emptied. Below: Fridge Point of Purchase Shelf Talker design flats.

Above: Freezer Bunker. Below: Freezer Bunker design flats.

CruiseNautic

Brand | Web | Video | Campaign | Illustration | ID | Environmental

User-centric design defining CruiseNautic as the clear brand of choice for luxury adventure junkies.

CruiseNautic

Brand | Web | Video | Campaign | Illustration | ID | Environmental

User-centric design defining CruiseNautic as the clear brand of choice for luxury adventure junkies.

Horizontal Integration

Brand | Web | Campaign | Id | Icons | Environmental

Strategic brand development clarifying the evolved capabilities of a multifaceted digital agency.

Horizontal Integration

Brand | Web | Campaign | Id | Icons | Environmental

Strategic brand development clarifying the evolved capabilities of a multifaceted digital agency.

Off Key Cat

Brand | Web | Campaign | Environmental

Cheeky toned brand development targeting a unique key audience.

Off Key Cat

Brand | Web | Campaign | Environmental

Cheeky toned brand development targeting a unique key audience.

General Mills Snack Life

Id | Event Toolkit | Web | POP | Ads | Illustration

Flex event design aligning General Mills products with the snack decision of choice for folks on the move.

General Mills Snack Life

Id | Event Toolkit | Web | POP | Ads | Illustration

Flex event design aligning General Mills products with the snack decision of choice for folks on the move.

A440 Studios

Brand | Id | Illustration

Logo system and icon illustration defining the evolved service offerings of this established audio and video studio.

A440 Studios

Brand | Id | Illustration

Logo system and icon illustration defining the evolved service offerings of this established audio and video studio.

Minneapolis City by Nature

Brand | Web | Campaign | Video | Environmental

Redefining brand Minneapolis as the destination of choice for convention and leisure travel.

Minneapolis City by Nature

Brand | Web | Campaign | Video | Environmental

Redefining brand Minneapolis as the destination of choice for convention and leisure travel.

ReadyPlanSave.com

| Web |

User-centric web design featuring a modular, clean, design, allowing a wide variety of General Mills flex events to shine.

ReadyPlanSave.com

| Web |

User-centric web design featuring a modular, clean, design, allowing a wide variety of General Mills flex events to shine.

Pack it Back to College at Target

Microsite | Mobile Game | POP

User-centric design defining CruiseNautic as
the clear brand of choice for luxury adventure junkies.

User-centric design defining
CruiseNautic as the clear brand of choice
for luxury adventure junkies.

Strategic brand development clarifying
the evolved capabilities of a multifaceted digital agency.

Strategic brand development
clarifying the evolved capabilities
of a multifaceted digital agency.

Cheeky toned brand
development targeting
a unique key audience.

Flex event design aligning General Mills products
with the snack decision of choice for folks on the move.

Flex event design aligning General Mills
products with the snack decision of choice
for folks on the move.

Logo system and icon illustration defining the evolved
service offerings of this established audio and video studio.

Logo system and icon illustration
defining the evolved service offerings of this
established audio and video studio.

Redefining brand Minneapolis as the destination
of choice for convention and leisure travel.

Redefining brand Minneapolis as the
destination of choice for convention
and leisure travel.

User-centric web design featuring a modular, clean, design,
allowing a wide variety of General Mills flex events to shine.

User-centric web design featuring
a modular, clean, design, allowing a wide variety
of General Mills flex events to shine.

Sweepstakes microsite and mobile game positioning Target as the
back to college shopping destination of choice for dorm room essentials.

Sweepstakes microsite and mobile game
positioning Target as the back to college shopping
destination of choice for dorm room essentials.

A cohesive design strategy, uniting brand family and user
experience for all centers living under the University of MN, ISRDI.

A cohesive design strategy, uniting
brand family and user experience for all centers
living under the University of MN, ISRDI.

An integrated digital campaign
positioning Old El Paso as
the game day food brand of choice.

Positioning General Mills (GMI) Refrigerated Baked Goods (RBG)
as the easy meal solution of choice for parents on the move.

Positioning General Mills (GMI) Refrigerated
Baked Goods (RBG) as the easy meal solution
of choice for parents on the move.

The Sony Experience
at Best Buy

A microsite within BestBuy.com, the Sony Experience
was designed around four core user personas.

The Sony Experience
at Best Buy

A microsite within BestBuy.com,
the Sony Experience was designed
around four core user personas.

Driving holiday sales of General Mills products
within H-E-B stores throughout Texas.

Driving holiday sales
of General Mills products within
H-E-B stores throughout Texas.

Setting the tone for a brand is what gets me excited as a designer.
Here are a few of my logo and branding project highlights.

Setting the tone for a brand is what
gets me excited as a designer. Here are a few
of my logo and branding project highlights.

Smart driving is rewarded within this white label
mobile app created for auto insurance companies.

Smart driving is rewarded within
this white label mobile app
created for auto insurance companies.