Feed Your Game Day

Old El Paso

About

Challenge

Position Old El Paso as the game day food brand of choice.

Solution

Created a multi retailer digital campaign highlighting easy game day recipes that featured Old El Paso products.

Process

Designed in brand tones of classic Old El Paso accented by a vibrant turf green, a playful game day feel was added via Old El Paso players highlighting easy, finger food recipes. The campaign was pulled across multiple retailer event landing pages then driven via bloggers and google ad campaign.

Project Scope

Event Lockup & Style Guidelines, Website Event Landing Pages (Multiple Retailers), Digital Ad Campaign

Client

General Mills

Agency of Contract

Rockfish (VMLY&R) / Shopperworks

Responsibilities

Senior Art Direction & Design

Creative Director

Matthew Terry

About

Challenge

Position Old El Paso as the game day food of choice.

Solution

Created a multi retailer digital campaign highlighting easy game day recipes that featured Old El Paso products.

Process

Project Scope

Event Lockup & Style Guidelines, Website Event Landing Pages (Multiple Retailers), Digital Ad Campaign

Client

General Mills

Agency of Contract

Rockfish (VMLY&R) / Shopperworks

Responsibilities

Senior Art Direction & Design

Creative Director

Matthew Terry

Designed in brand tones of classic Old El Paso accented by a vibrant turf green, a playful game day feel was added via Old El Paso players highlighting easy, finger food recipes. The campaign was pulled across multiple retailer event landing pages then driven via bloggers and google ad campaign.

Old El Paso - Feed Your Game Day - Web 1

Old El Paso - Feed Your Game Day - Web 2

Old El Paso - Feed Your Game Day - Web 3

Old El Paso - Feed Your Game Day - Google Ad

Old El Paso - Feed Your Game Day - Walmart Skyline Banner

Designed in brand tones of classic Old El Paso accented by a vibrant turf green, a playful game day feel was added via Old El Paso players highlighting easy, finger food recipes. The campaign was pulled across multiple retailer event landing pages then driven via bloggers and google ad campaign.

Feed Your Game Day

Old El Paso

About

Challenge

Solution

Process

Project Scope

Event Lockup & Style Guidelines, Website Event Landing Pages (Multiple Retailers), Digital Ad Campaign

Client

General Mills

Agency of Contract

Rockfish (VMLY&R) / Shopperworks

Responsibilities

Senior Art Direction & Design

Creative Director

Matthew Terry

About

Challenge

Solution

Process

Project Scope

Event Lockup & Style Guidelines, Website Event Landing Pages (Multiple Retailers), Digital Ad Campaign

Client

General Mills

Agency of Contract

Rockfish (VMLY&R) / Shopperworks

Responsibilities

Senior Art Direction & Design

Creative Director

Matthew Terry

Designed in brand tones of classic Old El Paso accented by a vibrant turf green, a playful game day feel was added via Old El Paso players highlighting easy, finger food recipes. The campaign was pulled across multiple retailer event landing pages then driven via bloggers and google ad campaign.

Designed in brand tones of classic Old El Paso accented by a vibrant turf green, a playful game day feel was added via Old El Paso players highlighting easy, finger food recipes. The campaign was pulled across multiple retailer event landing pages then driven via bloggers and google ad campaign.

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the evolved capabilities of a multifaceted digital agency.

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