Gieka Logo

Gieka - Geeky Smart Design/giːkə/ n.

: the design, direction, and motion work of Kate Giebink; a non-fictional character; a full-service creative partner — strategy, craft, done.

The Work  The Work  The Work  The Work  The Work  The Work  The Work  The Work  The Work  The Work  The Work  The Work  The Work  The Work

CruiseNautic

Brand | Web | Video | Campaign | Illustration | ID | Environmental
Experience-led branding defining CruiseNautic as the boutique brand of choice for luxury adventure junkies.
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CruiseNautic

Brand | Web | Video | Campaign | Illustration | ID
| Environmental
Experience-led branding defining
CruiseNautic as the boutique brand of choice
for luxury adventure junkies.
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Horizontal Integration

Brand | Web | Campaign | Id | Icons | Environmental
Strategic brand evolution redefining Horizontal Integration
as a multi-capable digital agency.
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Horizontal Integration

Brand | Web | Campaign | Id | Icons | Environmental
Strategic brand evolution
redefining Horizontal Integration
as a multi-capable digital agency.
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Off Key Cat

Brand | Web | Campaign | Environmental
Destination branding that wins at the moment of decision.
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Off Key Cat

Brand | Web | Campaign | Environmental
Destination branding that wins
at the moment of decision.
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General Mills Snack Life

Id | Event Toolkit | Web | POP | Ads | Illustration
Shopper-centric retail design transforming
a portfolio of brands into everyday snacking moments.
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General Mills Snack Life

Id | Event Toolkit | Web | POP | Ads | Illustration
Shopper-centric retail design
transforming a portfolio of brands
into everyday snacking moments.
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A440 Studios

Brand | Id | Illustration
Brand architecture and identity design creating a cohesive, scalable system
for A440’s expanding creative services.
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A440 Studios

Brand | Id | Illustration
Brand architecture and identity design
creating a cohesive, scalable system for A440’s
expanding creative services.
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Minneapolis City by Nature

Brand | Web | Campaign | Video | Environmental
Audience-driven design transforming Minneapolis’ unique character
into a cohesive destination experience.
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Minneapolis City by Nature

Brand | Web | Campaign | Video | Environmental
Audience-driven design
transforming Minneapolis’ unique character
into a cohesive destination experience.
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Publix ReadyPlanSave.com

| Web |
Modular experience design creating a scalable campaign platform
where General Mills’ diverse portfolio can shine.
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Publix ReadyPlanSave.com

| Web |
Modular experience design creating
a scalable campaign platform where
General Mills’ diverse portfolio can shine.
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General Mills Mealtime Makers

Event LockUp | POP
Shopper-focused retail design repositioning convenience as a meaningful,
home-cooked meal solution.
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General Mills Mealtime Makers

Event LockUp | POP
Shopper-focused retail design
repositioning convenience as a meaningful,
home-cooked meal solution.
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Logos, LockUps and Brand

| Brand |
Strategy sets the direction. Identity brings it to life.
A selection of logo and branding projects.
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Logos, LockUps and Brand

| Brand |
Strategy sets the direction.
Identity brings it to life.
A selection of logo and branding projects.
Learn More

Happy Clients Work with Kate Happy Clients Work with Kate 

What Folks Are Saying 

What Folks Are Saying 

What Folks Are Saying 

What Folks Are Saying 

Kate is ridiculous. Not in the traditional sense (though she is hilarious), but rather ridiculous in how talented she is. Whether it is adding unique perspective to brainstorms, helping craft conceptual visual ideas or designing up a storm based on existing creative direction, she is who I want on my team.... not only for the technical prowess, but the manner in which she performs... with true partnership, lack of ego, self-directed when needed, and all with a smile. I would work with her again in a heartbeat.

Matthew TerryGroup Creative Director, VMLY&R

Kate is a bright shining team player, with energy and talent to keep everyone around her not only energized but super-creative. She's never had a bad day in her life...and her demeanor shows through in her work! She's a delight to work with and be around. Great designer, multi-talented and versatile, and always smiling!

Steve GordonCEO 3Degrees Consulting (SVP, Campbell Mithun)

I had the opportunity to work with Kate as both a contractor and as a salaried employee. I found Kate to be resourceful and responsive in her ability to bring creative solutions to strategies. She always kept up on trends that made sure her work was reflective of rapidly changing consumer tastes.

Melvin Tennant, II MA, CAEChief Executive Officer, Meet Minneapolis

Kate created my company logo. I was impressed with her interactive and consultative process. She met with me to better understand the mission and the audience I was trying to reach. She then developed several designs. With each iteration she solicited my feedback and gave further choices and recommendations. I am very pleased with the end design. I recommend Kate for design work, she's got a great eye and is able to incorporate clients' perspectives so the final product is clean, artistic and reflective of the business.

Shayne FettigPrincipal, Food Allergy Dynamics

Kate is great to work with — she's a creative thinker with a great attitude and a flexible approach. I really appreciate her ability to quickly grasp the most important aspects of a project and deliver on them, on schedule.

Kelly BartellExecutive Creative Director, The Agency Co (VP, Creative Director, Catapult Marketing)

Kate was awesome to work with, definitely has the design and management skills to deliver on any project with any time line. Her experience as a designer shows in leading other designers and projects. I'm glad to have worked with Kate, because if I ever need a go-to-get it done, and done well designer, I feel most comfortable collaborating or recommending her for work. It's always good to know great designers and most importantly good people like Kate.

Chad AmonFounder | CEO, Dataholm

Kate is a creative who really thinks about things from a different point of view and sees other angles to projects that can help a team look at things differently. She's a hard worker who dedicates herself to the tasks she is focused on. She encourages others to think creatively. As a colleague, Kate could liven up the office with her laugh. Or maybe a song (she's also a talented singer). She excelled when she had an opportunity to design something new and fresh. When working on a new logo for our organization with an outside agency, she took what they provided and improved upon it by really understanding the brand we represent. Her mark on that logo will stay with the company (perhaps forever!) in setting our brand identification and style. Overall, Kate will bring ideas and fresh perspective to whatever tasks are before her.

Kristen Hirsch MontagSenior Public Relations and Communications Manager, Meet Minneapolis
Kate Giebink Headshot

Meet Kate

About Service

Hi! I’m Kate Giebink, the design, direction and motion mind behind Gieka. Hailing from Minneapolis, I’ve spent my career laughing in the Purple Rain while wearing more hats than I can count. Nicknamed The Eagle Eye — for reasons you’ll quickly spot — I bring sharp brand strategy, design/direction and production chops, plus a relentless love of untangling problems while building brand experiences people actually remember.

I’ve shaped rebrand work for companies like Horizontal, noshed my way through more General Mills campaigns than I can count, put a few destinations on the map, and most recently wrapped a stint wrangling design solutions for UnitedHealthcare‘s client services group. Trenches or big picture — I’m in.
Let’s make something good.