Designed to Scale
As the promotional savings destination for General Mills products sold at Publix, ReadyPlanSave.com had outgrown a collection of one-off campaign experiences. We reimagined the platform as a scalable, modular system that balanced creative flexibility with a cohesive user experience. A refined visual language, paired with filterable recipes, video content, and a streamlined coupon experience, created a more engaging journey for shoppers while enabling faster, more efficient campaign development.
Less Interface. More Campaign.
A refined logo, neutral palette, and strategic use of Publix’s signature green established a clean visual framework, while subtle coupon-inspired textures let each campaign take center stage. Flexible templates supported a wide range of promotional content while maintaining a consistent experience, giving every campaign its own identity within a unified system.
