Go Where the Wind Moves You

Off Key Cat

About

Challenge

Position Off Key Cat as the catamaran tour of choice for Key West adventure seekers, whom are often making their tour plans last minute while in vacation mode.

Solution

Crafted this brand starting from the naming process and building out the branding design, website and promotions extending into engaging our audience while in a laid back Key Wests vacation mode via brand ambassadors in a street marketing campaign.

Process

Building up from a playful brand name, a cheeky tone was infused to align with Key West’s laid back vibe. Designing in tones of water, marine life and sky that surround each charter experience, accents of Key West’s colorful streets complete the nostalgic, carefree tone.

Project Scope

Brand Strategy, Logo System, Brand Guidelines, Website, Digital & Street Marketing Campaign, SWAG

Client

Off Key Cat

Agency of Contract

Gieka

Responsibilities

Brand Strategy, Creative Direction & Design

About

Challenge

Position Off Key Cat as the catamaran tour of choice for Key West adventure seekers, whom are often making their tour plans last minute while in vacation mode.

Solution

Process

Project Scope

Brand Strategy, Logo System, Brand Guidelines, Website, Digital & Street Marketing Campaign, SWAG

Client

Off Key Cat

Agency of Contract

Gieka

Responsibilities

Brand Strategy, Creative Direction & Design

Building up from a playful brand name, a cheeky tone was infused to align with Key West’s laid back vibe. Designing in tones of water, marine life and sky that surround each charter experience, accents of Key West’s colorful streets complete the nostalgic, carefree tone.

Visit the live website at OffKeyCat.com.

Building up from a playful brand name, a cheeky tone was infused to align with Key West’s laid back vibe. Designing in tones of water, marine life and sky that surround each charter experience, accents of Key West’s colorful streets complete the nostalgic, carefree tone.

Visit the live website at OffKeyCat.com.

Go Where the Wind Moves You

Off Key Cat

About

Challenge

Solution

Process

Project Scope

Brand Strategy, Logo System, Brand Guidelines, Website, Digital & Street Marketing Campaign, SWAG

Client

Off Key Cat

Agency of Contract

Gieka

Responsibilities

Brand Strategy, Creative Direction & Design

About

Challenge

Solution

Process

Project Scope

Brand Strategy, Logo System, Brand Guidelines, Website, Digital & Street Marketing Campaign, SWAG

Client

Off Key Cat

Agency of Contract

Gieka

Responsibilities

Brand Strategy, Creative Direction & Design

Building up from a playful brand name, a cheeky tone was infused to align with Key West’s laid back vibe. Designing in tones of water, marine life and sky that surround each charter experience, accents of Key West’s colorful streets complete the nostalgic, carefree tone.

Visit the live website at OffKeyCat.com.

Building up from a playful brand name, a cheeky tone was infused to align with Key West’s laid back vibe. Designing in tones of water, marine life and sky that surround each charter experience, accents of Key West’s colorful streets complete the nostalgic, carefree tone.

Visit the live website at OffKeyCat.com.

CruiseNautic

Brand | Web | Video | Campaign | Illustration | ID | Environmental

User-centric design defining CruiseNautic as the clear brand of choice for luxury adventure junkies.

CruiseNautic

Brand | Web | Video | Campaign | Illustration | ID | Environmental

User-centric design defining CruiseNautic as the clear brand of choice for luxury adventure junkies.

Horizontal Integration

Brand | Web | Campaign | Id | Icons | Environmental

Strategic brand development clarifying the evolved capabilities of a multifaceted digital agency.

Horizontal Integration

Brand | Web | Campaign | Id | Icons | Environmental

Strategic brand development clarifying the evolved capabilities of a multifaceted digital agency.

Off Key Cat

Brand | Web | Campaign | Environmental

Cheeky toned brand development targeting a unique key audience.

Off Key Cat

Brand | Web | Campaign | Environmental

Cheeky toned brand development targeting a unique key audience.

General Mills Snack Life

Id | Event Toolkit | Web | POP | Ads | Illustration

Flex event design aligning General Mills products with the snack decision of choice for folks on the move.

General Mills Snack Life

Id | Event Toolkit | Web | POP | Ads | Illustration

Flex event design aligning General Mills products with the snack decision of choice for folks on the move.

A440 Studios

Brand | Id | Illustration

Logo system and icon illustration defining the evolved service offerings of this established audio and video studio.

A440 Studios

Brand | Id | Illustration

Logo system and icon illustration defining the evolved service offerings of this established audio and video studio.

Minneapolis City by Nature

Brand | Web | Campaign | Video | Environmental

Redefining brand Minneapolis as the destination of choice for convention and leisure travel.

Minneapolis City by Nature

Brand | Web | Campaign | Video | Environmental

Redefining brand Minneapolis as the destination of choice for convention and leisure travel.

ReadyPlanSave.com

| Web |

User-centric web design featuring a modular, clean, design, allowing a wide variety of General Mills flex events to shine.

ReadyPlanSave.com

| Web |

User-centric web design featuring a modular, clean, design, allowing a wide variety of General Mills flex events to shine.

Pack it Back to College at Target

Microsite | Mobile Game | POP

Sweepstakes microsite and mobile game positioning Target as the back to college shopping destination of choice for dorm room essentials.

Pack it Back to College at Target

Microsite | Mobile Game | POP

Sweepstakes microsite and mobile game positioning Target as the back to college shopping destination of choice for dorm room essentials.

University of Minnesota ISRDI

Brand | Web | ID | Environmental

User-centric design defining CruiseNautic as
the clear brand of choice for luxury adventure junkies.

User-centric design defining
CruiseNautic as the clear brand of choice
for luxury adventure junkies.

Strategic brand development clarifying
the evolved capabilities of a multifaceted digital agency.

Strategic brand development
clarifying the evolved capabilities
of a multifaceted digital agency.

Cheeky toned brand
development targeting
a unique key audience.

Flex event design aligning General Mills products
with the snack decision of choice for folks on the move.

Flex event design aligning General Mills
products with the snack decision of choice
for folks on the move.

Logo system and icon illustration defining the evolved
service offerings of this established audio and video studio.

Logo system and icon illustration
defining the evolved service offerings of this
established audio and video studio.

Redefining brand Minneapolis as the destination
of choice for convention and leisure travel.

Redefining brand Minneapolis as the
destination of choice for convention
and leisure travel.

User-centric web design featuring a modular, clean, design,
allowing a wide variety of General Mills flex events to shine.

User-centric web design featuring
a modular, clean, design, allowing a wide variety
of General Mills flex events to shine.

Sweepstakes microsite and mobile game positioning Target as the
back to college shopping destination of choice for dorm room essentials.

Sweepstakes microsite and mobile game
positioning Target as the back to college shopping
destination of choice for dorm room essentials.

A cohesive design strategy, uniting brand family and user
experience for all centers living under the University of MN, ISRDI.

A cohesive design strategy, uniting
brand family and user experience for all centers
living under the University of MN, ISRDI.

An integrated digital campaign
positioning Old El Paso as
the game day food brand of choice.

Positioning General Mills (GMI) Refrigerated Baked Goods (RBG)
as the easy meal solution of choice for parents on the move.

Positioning General Mills (GMI) Refrigerated
Baked Goods (RBG) as the easy meal solution
of choice for parents on the move.

The Sony Experience
at Best Buy

A microsite within BestBuy.com, the Sony Experience
was designed around four core user personas.

The Sony Experience
at Best Buy

A microsite within BestBuy.com,
the Sony Experience was designed
around four core user personas.

Driving holiday sales of General Mills products
within H-E-B stores throughout Texas.

Driving holiday sales
of General Mills products within
H-E-B stores throughout Texas.

Setting the tone for a brand is what gets me excited as a designer.
Here are a few of my logo and branding project highlights.

Setting the tone for a brand is what
gets me excited as a designer. Here are a few
of my logo and branding project highlights.

Smart driving is rewarded within this white label
mobile app created for auto insurance companies.

Smart driving is rewarded within
this white label mobile app
created for auto insurance companies.