Turning Habits Into Opportunity
Three square meals are a thing of the past. Today’s consumers snack throughout the day, creating new opportunities for brands to earn a place in everyday routines. For General Mills (GMI), the challenge was to transform a collection of individual snack brands into a cohesive retail solution that reflected changing consumer behavior.
Our solution centered on a flexible seasonal retail platform that brought GMI’s portfolio together under a single, shopper-centric idea. By connecting brands to everyday snacking occasions and pairing them with compelling promotions, the campaign drove stock-up behavior, increased basket size, and reinforced General Mills as the go-to destination for every snacking occasion.
Built for the Speed of Snacking
To cut through the visual clutter of the grocery aisle, we created a flexible retail design system built for speed. A bold yellow palette captured attention and encouraged quick decision-making, while oversized product imagery and energetic lifestyle photography positioned GMI snacks as the easy choice for everyday moments. A seasonal toolkit enabled seamless rollout across retailers and touchpoints year-round.
