Go Where the Wind Moves You

Off Key Cat

About

Turning Spontaneity into Strategy

We built Off Key Cat to win the moment of decision. By creating a distinctive brand from naming through launch—and activating it with immersive street marketing—we turned vacation spontaneity into brand preference, capturing attention at the exact moment intent became action.

Designing in the Spirit of Key West

Anchored by a playful name, the brand embraced Key West’s carefree personality through a cheeky voice and a vibrant visual identity. Inspired by the surrounding sea, sky, and marine life—with pops of color pulled from the island’s iconic streets—the system captured the nostalgic, adventurous spirit of the destination.

Project Scope

Brand Strategy, Logo Development, Identity System, Brand Guidelines, Website, Videos (Social, Ads), Digital & Street Marketing Campaign, Swag

Client

Off Key Cat

Agency of Contract

Gieka

Responsibilities

Brand Development, Creative Direction & Design, Website Design, Front-End Dev, Video Capture/Edit, Photography, Copywriting*

Copy

*Tagline Crafted by Copywriter, Dan Armstrong

Creative Director

Kate Giebink / GIEKA

Starting with a playful name, we shaped a brand rich in personality—pairing a cheeky voice with a visual identity inspired by the sea, sky, and colorful character of Key West to evoke a carefree sense of adventure.

Experience-led web design turned different ways to explore Key West into larger-than-life adventures — from Scuba Cat to Lounge Cat to Snorkel Cat.

Local bar staff became brand ambassadors, delivering Off Key Cat to adventure seekers with a coaster, a savings code, and a chance to win the moment of decision.

Short-form social storytelling turned spontaneous curiosity into reasons to explore the other side of Key West with Off Key Cat.

Off Key Cat Go Private Scuba Shorts Video

Starting with a playful name, we shaped a brand rich in personality—pairing a cheeky voice with a visual identity inspired by the sea, sky, and colorful character of Key West to evoke a carefree sense of adventure.

Experience-led web design turned different ways to explore Key West into larger-than-life adventures — from Scuba Cat to Lounge Cat to Snorkel Cat.

Local bar staff became brand ambassadors, delivering Off Key Cat to adventure seekers with a coaster, a savings code, and a chance to win the moment of decision.

Short-form social storytelling turned spontaneous curiosity into reasons to explore the other side of Key West with Off Key Cat.

Go Where the Wind Moves You

Off Key Cat

About

Turning Spontaneity into Strategy

Designing in the Spirit of Key West

Project Scope

Brand Strategy, Logo Development, Identity System, Brand Guidelines, Website, Videos (Social, Ads), Digital & Street Marketing Campaign, Swag

Client

Off Key Cat

Agency of Contract

Gieka

Responsibilities

Brand Development, Creative Direction & Design, Website Design, Front-End Dev, Video Capture/Edit, Photography, Copywriting*

Copy

*Tagline Crafted by Copywriter, Dan Armstrong

Creative Director

Kate Giebink / GIEKA

Starting with a playful name, we shaped a brand rich in personality—pairing a cheeky voice with a visual identity inspired by the sea, sky, and colorful character of Key West to evoke a carefree sense of adventure.

Experience-led web design turned different ways to explore Key West into larger-than-life adventures — from Scuba Cat to Lounge Cat to Snorkel Cat.

Local bar staff became brand ambassadors, delivering Off Key Cat to adventure seekers with a coaster, a savings code, and a chance to win the moment of decision.

Short-form social storytelling turned spontaneous curiosity into reasons to explore the other side of Key West with Off Key Cat.

Starting with a playful name, we shaped a brand rich in personality—pairing a cheeky voice with a visual identity inspired by the sea, sky, and colorful character of Key West to evoke a carefree sense of adventure.

Experience-led web design turned different ways to explore Key West into larger-than-life adventures — from Scuba Cat to Lounge Cat to Snorkel Cat.

Local bar staff became brand ambassadors, delivering Off Key Cat to adventure seekers with a coaster, a savings code, and a chance to win the moment of decision.

Short-form social storytelling turned spontaneous curiosity into reasons to explore the other side of Key West with Off Key Cat.

CruiseNautic

Brand | ID | Web | Campaign | Video | Illustration | Environmental

Experience-led branding defining CruiseNautic as the boutique brand of choice for luxury adventure junkies.

CruiseNautic

Brand | ID | Web | Campaign | Video | Illustration | Environmental

Experience-led branding defining CruiseNautic as the boutique brand of choice for luxury adventure junkies.

General Mills Snack Life

Id | Event Toolkit | Web | POP | Ads | Illustration

Shopper-centric retail design transforming a portfolio of brands into everyday snacking moments.

General Mills Snack Life

Id | Event Toolkit | Web | POP | Ads | Illustration

Shopper-centric retail design transforming a portfolio of brands into everyday snacking moments.

Horizontal Integration

Brand | ID | Web | Campaign | Icons | Environmental

Strategic brand evolution redefining Horizontal Integration as a multi-capable digital agency.

Horizontal Integration

Brand | ID | Web | Campaign | Icons | Environmental

Strategic brand evolution redefining Horizontal Integration as a multi-capable digital agency.

Off Key Cat

Brand | ID | Web | Campaign | Video | Environmental

Destination branding that wins at the moment of decision.

Off Key Cat

Brand | ID | Web | Campaign | Video | Environmental

Destination branding that wins at the moment of decision.

Publix ReadyPlanSave.com

| Web |

Modular experience design creating a scalable campaign platform where General Mills’ diverse portfolio can shine.

Publix ReadyPlanSave.com

| Web |

Modular experience design creating a scalable campaign platform where General Mills’ diverse portfolio can shine.

A440 Studios

Brand | Id | Illustration | Environmental

Brand architecture and identity design creating a unified, flexible system for A440’s expanding creative services.

A440 Studios

Brand | Id | Illustration | Environmental

Brand architecture and identity design creating a unified, flexible system for A440’s expanding creative services.

Pack it Back to College at Target

Microsite | Mobile Game | POP

Interactive campaign design positioning Target as the destination of choice for back-to-college

Pack it Back to College at Target

Microsite | Mobile Game | POP

Interactive campaign design positioning Target as the destination of choice for back-to-college

Minneapolis City by Nature

Brand | ID | Web | Campaign | Video | Environmental

Audience-driven design transforming Minneapolis’ unique character into a cohesive destination experience.

Minneapolis City by Nature

Brand | ID | Web | Campaign | Video | Environmental

Audience-driven design transforming Minneapolis’ unique character into a cohesive destination experience.

General Mills Mealtime Makers

Event LockUp | POP

Shopper-focused retail design repositioning convenience as a meaningful, home-cooked meal solution.

General Mills Mealtime Makers

Event LockUp | POP

Shopper-focused retail design repositioning convenience as a meaningful, home-cooked meal solution.

The Anchorage

Brand | ID | Web | Campaign | Video | Illustration
| Environmental

Experience-led branding defining
CruiseNautic as the boutique brand of choice
for luxury adventure junkies.

Shopper-centric retail design transforming
a portfolio of brands into everyday snacking moments.

Shopper-centric retail design
transforming a portfolio of brands
into everyday snacking moments.

Strategic brand evolution redefining Horizontal Integration
as a multi-capable digital agency.

Strategic brand evolution
redefining Horizontal Integration
as a multi-capable digital agency.

Destination branding that wins
at the moment of decision.

Destination branding
that wins at the moment
of decision.

Modular experience design creating a scalable campaign platform
where General Mills’ diverse portfolio can shine.

Modular experience design creating
a scalable campaign platform where
General Mills’ diverse portfolio can shine.

Brand architecture and identity design creating
a unified, flexible system for A440’s expanding creative services.

Brand architecture and identity design
creating a unified, flexible system
for A440’s expanding creative services.

Interactive campaign design positioning Target
as the destination of choice for back-to-college

Interactive campaign design
positioning Target as the destination
of choice for back-to-college

Audience-driven design transforming Minneapolis’ unique
character into a cohesive destination experience.

Audience-driven design
transforming Minneapolis’ unique character
into a cohesive destination experience.

Shopper-focused retail design repositioning convenience
as a meaningful, home-cooked meal solution.

Shopper-focused retail design
repositioning convenience as a meaningful,
home-cooked meal solution.

Whimsical brand identity elevating a historic
Maine property into a differentiated guest experience.

Whimsical brand identity elevating
a historic Maine property into a
differentiated guest experience.

Strategy sets the direction. Identity brings it to life.
A selection of logo and branding projects.

Strategy sets the direction.
Identity brings it to life.
A selection of logo and branding projects.