Curated For You

The Sony Experience at Best Buy

About

Challenge

A premium name in household entertainment, Sony offers a variety of home entertainment solutions to satisfy the goals of any media junkie. The challenge was connecting all that Sony has to offer within the Best Buy retail environment.

Solution

Featured via a microsite within BestBuy.com, the Sony Experience was designed around four core user personas allowing the shopper to explore the world of Sony as it pertains to their interests and media goals within their home.

Process

Living within the BestBuy.com website structure; careful attention was given to retain the clean, modern design tone of the Sony Brand while accenting the shopper’s experience with universal Best Buy colors and user interaction components.

Project Scope

Microsite

Client

Sony / Best Buy

Agency of Contract

Catapult Marketing

Responsibilities

Design

About

Challenge

Solution

Process

Project Scope

Microsite

Client

Sony / Best Buy

Agency of Contract

Catapult Marketing

Responsibilities

Design

Featured via a microsite within BestBuy.com, the Sony Experience was designed around four core user personas allowing the shopper to explore the world of Sony as it pertains to their interests and media goals within their home.

Featured via a microsite within BestBuy.com, the Sony Experience was designed around four core user personas allowing the shopper to explore the world of Sony as it pertains to their interests and media goals within their home.

Curated For You

The Sony Experience at Best Buy

About

Challenge

Solution

Process

Project Scope

Microsite

Client

Sony / Best Buy

Agency of Contract

Catapult Marketing

Responsibilities

Design

About

Challenge

Solution

Process

Project Scope

Microsite

Client

Sony / Best Buy

Agency of Contract

Catapult Marketing

Responsibilities

Design

Featured via a microsite within BestBuy.com, the Sony Experience was designed around four core user personas allowing the shopper to explore the world of Sony as it pertains to their interests and media goals within their home.

Featured via a microsite within BestBuy.com, the Sony Experience was designed around four core user personas allowing the shopper to explore the world of Sony as it pertains to their interests and media goals within their home.

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User-centric web design featuring a modular, clean, design, allowing a wide variety of General Mills flex events to shine.

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Microsite | Mobile Game | POP

Sweepstakes microsite and mobile game positioning Target as the back to college shopping destination of choice for dorm room essentials.

University of Minnesota ISRDI

Brand | Web | ID | Environmental

A cohesive design strategy, uniting brand family and user experience for all centers living under the University of MN, ISRDI.

University of Minnesota ISRDI

User-centric design defining CruiseNautic as
the clear brand of choice for luxury adventure junkies.

User-centric design defining
CruiseNautic as the clear brand of choice
for luxury adventure junkies.

Strategic brand development clarifying
the evolved capabilities of a multifaceted digital agency.

Strategic brand development
clarifying the evolved capabilities
of a multifaceted digital agency.

Cheeky toned brand
development targeting
a unique key audience.

Flex event design aligning General Mills products
with the snack decision of choice for folks on the move.

Flex event design aligning General Mills
products with the snack decision of choice
for folks on the move.

Logo system and icon illustration defining the evolved
service offerings of this established audio and video studio.

Logo system and icon illustration
defining the evolved service offerings of this
established audio and video studio.

Redefining brand Minneapolis as the destination
of choice for convention and leisure travel.

Redefining brand Minneapolis as the
destination of choice for convention
and leisure travel.

User-centric web design featuring a modular, clean, design,
allowing a wide variety of General Mills flex events to shine.

User-centric web design featuring
a modular, clean, design, allowing a wide variety
of General Mills flex events to shine.

Sweepstakes microsite and mobile game positioning Target as the
back to college shopping destination of choice for dorm room essentials.

Sweepstakes microsite and mobile game
positioning Target as the back to college shopping
destination of choice for dorm room essentials.

A cohesive design strategy, uniting brand family and user
experience for all centers living under the University of MN, ISRDI.

A cohesive design strategy, uniting
brand family and user experience for all centers
living under the University of MN, ISRDI.

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the game day food brand of choice.

Positioning General Mills (GMI) Refrigerated Baked Goods (RBG)
as the easy meal solution of choice for parents on the move.

Positioning General Mills (GMI) Refrigerated
Baked Goods (RBG) as the easy meal solution
of choice for parents on the move.

The Sony Experience
at Best Buy

A microsite within BestBuy.com, the Sony Experience
was designed around four core user personas.

The Sony Experience
at Best Buy

A microsite within BestBuy.com,
the Sony Experience was designed
around four core user personas.

Driving holiday sales of General Mills products
within H-E-B stores throughout Texas.

Driving holiday sales
of General Mills products within
H-E-B stores throughout Texas.

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Here are a few of my logo and branding project highlights.

Setting the tone for a brand is what
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mobile app created for auto insurance companies.

Smart driving is rewarded within
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created for auto insurance companies.