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Meet Kate

About Service

Hi! I’m Kate Giebink, aka Gieka. I design engaging brand experiences that make folks smile. Hailing from Minneapolis, Minnesota and currently based in Key West, Florida, I’m up for all sorts of gigs—remote, onsite travel, and even relocation. Who doesn’t love traveling and meeting new folks? Learn more about Kate.

Let's Chat

About Kate

Hello again, happy to share a bit more about myself. I’m Kate Giebink, designer, director, writer, musician, cook, teacher, USCG 100 Ton Captain, PADI dive instructor, dragon enthusiast and dog lover. Driven by the relentless passion for exploring and interpreting the world around me, I’m happiest when immersed in designing engaging brand experiences which add to the human experience and make folks smile.

Hailing from Minneapolis, within my career I’ve worn many hats: designer, production artist (print & digital), UX strategist/designer, UI designer, front-end developer, art director, creative director, brand strategist, video director/editor, animator, and voiceover artist. Working in a variety of mediums, I am both independent and also play well with others. Collaboration is my forte as I thrive working within a dynamic creative team. I’ve worked with a diverse mix of creative agencies and businesses, ranging from big players to smaller outfits. Some notable folks I’ve worked with include VLMY&R (Rockfish & Geometry Global), Catapult Marketing, The Lacek Group, Horizontal Digital, Marketing Lab, General Mills and UnitedHealth Group/UnitedHealthcare.

Long time performer within the Minneapolis music scene, I have a big voice which is useful when presenting new design ideas to a crowd. Traveling the globe to gather inspiration, I’ve sailed the big pond and beyond captaining over 21,000 nautical miles at sea to date which is the equivalent of sailing around the earth at the equator. I’ve not met the elusive Jaguar Shark to date, however will continue to use the work of Wes Anderson as great inspiration and look forward to receiving an honorary red Beanie some day. I lay claim as first woman to accomplish The Bob Marshall Wilderness Open, covering over 100 miles through the Bob Marshall Wilderness Area in Montana via foot, packraft, over fallen tree, across raging streams and in the close company of one of the nation’s largest Grizzly populations fresh from a long winter nap. Naked without a camera in hand, my bug out bag is always filled with essential supplies including bass and microphone should emergency entertainment relief be required.

Currently based in Hemingway’s sunny backyard (Key West, Florida), I’m up for all sorts of gigs—remote, onsite travel, and even relocation. If you’d like to work together, let’s chat.

Services

I design solutions that align with the entire user journey and improve the overall user experience.

core disciplines:

Creative Direction, Graphic Design, UI Design, UX Design, Product Design, Front-End Development, Video Direction/Editing, Motion Design/Animation, Packaging Design, Environmental Design, Photo Direction.

service areas:

Brand Development/Design, Product Design, Business ID/Collateral, Campaign Strategy/Design, Web/App Design/Front-End Development, Video Direction/Editing, Shopper/Retail/POS, Event Touchpoints, Packaging Design, Signage/Environmental Graphics/Wraps.

Facts

I am available on a per project basis or for full time work.

I have an intense eye and ear for details, thus will use your time efficiently and make your brand look like it really has it’s act together

I love exploring new mediums and am not afraid to try new things.

About Kate

Hello again, happy to share a bit more about myself. I’m Kate Giebink, designer, director, writer, musician, cook, teacher, USCG 100 Ton Captain, PADI dive instructor, dragon enthusiast and dog lover. Driven by the relentless passion for exploring and interpreting the world around me, I’m happiest when immersed in designing engaging brand experiences which add to the human experience and make folks smile.

Hailing from Minneapolis, within my career I’ve worn many hats: designer, production artist (print & digital), UX strategist/designer, UI designer, front-end developer, art director, creative director, brand strategist, video director/editor, animator, and voiceover artist. Working in a variety of mediums, I am both independent and also play well with others. Collaboration is my forte as I thrive working within a dynamic creative team. I’ve worked with a diverse mix of creative agencies and businesses, ranging from big players to smaller outfits. Some notable folks I’ve worked with include VLMY&R (Rockfish & Geometry Global), Catapult Marketing, The Lacek Group, Horizontal Digital, Marketing Lab, General Mills and UnitedHealth Group/UnitedHealthcare.

Long time performer within the Minneapolis music scene, I have a big voice which is useful when presenting new design ideas to a crowd. Traveling the globe to gather inspiration, I’ve sailed the big pond and beyond captaining over 21,000 nautical miles at sea to date which is the equivalent of sailing around the earth at the equator. I’ve not met the elusive Jaguar Shark to date, however will continue to use the work of Wes Anderson as great inspiration and look forward to receiving an honorary red Beanie some day. I lay claim as first woman to accomplish The Bob Marshall Wilderness Open, covering over 100 miles through the Bob Marshall Wilderness Area in Montana via foot, packraft, over fallen tree, across raging streams and in the close company of one of the nation’s largest Grizzly populations fresh from a long winter nap. Naked without a camera in hand, my bug out bag is always filled with essential supplies including bass and microphone should emergency entertainment relief be required.

Currently based in Hemingway’s sunny backyard (Key West, Florida), I’m up for all sorts of gigs—remote, onsite travel, and even relocation. If you’d like to work together, let’s chat.

Services

I design solutions that align with the entire user journey and improve the overall user experience.

core disciplines:

Creative Direction, Graphic Design, UI Design, UX Design, Product Design, Front-End Development, Video Direction/Editing, Motion Design/Animation, Packaging Design, Environmental Design, Photo Direction.

service areas:

Brand Development/Design, Product Design, Business ID/Collateral, Campaign Strategy/Design, Web/App Design/Front-End Development, Video Direction/Editing, Shopper/Retail/POS, Event Touchpoints, Packaging Design, Signage/Environmental Graphics/Wraps.

Facts

I am available on a per project basis or for full time work.

I have an intense eye and ear for details, thus will use your time efficiently and make your brand look like it really has it’s act together

I love exploring new mediums and am not afraid to try new things.

Work with Kate

What Folks are Saying

Kate is ridiculous. Not in the traditional sense (though she is hilarious), but rather ridiculous in how talented she is. Whether it is adding unique perspective to brainstorms, helping craft conceptual visual ideas or designing up a storm based on existing creative direction, she is who I want on my team.... not only for the technical prowess, but the manner in which she performs... with true partnership, lack of ego, self-directed when needed, and all with a smile. I would work with her again in a heartbeat.

Matthew TerryGroup Creative Director, VMLY&R

Kate is a bright shining team player, with energy and talent to keep everyone around her not only energized but super-creative. She's never had a bad day in her life...and her demeanor shows through in her work! She's a delight to work with and be around. Great designer, multi-talented and versatile, and always smiling!

Steve GordonCEO 3Degrees Consulting (SVP, Campbell Mithun)

I had the opportunity to work with Kate as both a contractor and as a salaried employee. I found Kate to be resourceful and responsive in her ability to bring creative solutions to strategies. She always kept up on trends that made sure her work was reflective of rapidly changing consumer tastes.

Melvin Tennant, II MA, CAEChief Executive Officer, Meet Minneapolis

Kate created my company logo. I was impressed with her interactive and consultative process. She met with me to better understand the mission and the audience I was trying to reach. She then developed several designs. With each iteration she solicited my feedback and gave further choices and recommendations. I am very pleased with the end design. I recommend Kate for design work, she's got a great eye and is able to incorporate clients' perspectives so the final product is clean, artistic and reflective of the business.

Shayne FettigPrincipal, Food Allergy Dynamics

Kate is great to work with — she's a creative thinker with a great attitude and a flexible approach. I really appreciate her ability to quickly grasp the most important aspects of a project and deliver on them, on schedule.

Kelly BartellExecutive Creative Director, The Agency Co (VP, Creative Director, Catapult Marketing)

Kate was awesome to work with, definitely has the design and management skills to deliver on any project with any time line. Her experience as a designer shows in leading other designers and projects. I'm glad to have worked with Kate, because if I ever need a go-to-get it done, and done well designer, I feel most comfortable collaborating or recommending her for work. It's always good to know great designers and most importantly good people like Kate.

Chad AmonFounder | CEO, Dataholm

Kate is a creative who really thinks about things from a different point of view and sees other angles to projects that can help a team look at things differently. She's a hard worker who dedicates herself to the tasks she is focused on. She encourages others to think creatively. As a colleague, Kate could liven up the office with her laugh. Or maybe a song (she's also a talented singer). She excelled when she had an opportunity to design something new and fresh. When working on a new logo for our organization with an outside agency, she took what they provided and improved upon it by really understanding the brand we represent. Her mark on that logo will stay with the company (perhaps forever!) in setting our brand identification and style. Overall, Kate will bring ideas and fresh perspective to whatever tasks are before her.

Kristen Hirsch MontagSenior Public Relations and Communications Manager, Meet Minneapolis

Work with Kate Work with Kate 

Work with Kate Work with Kate 

Work with Kate Work with Kate 

Work with Kate Work with Kate 

Work with Kate Work with Kate 

Work with Kate Work with Kate 

Work with Kate Work with Kate 

Work with Kate Work with Kate 

What Folks Are Saying 

What Folks Are Saying 

What Folks Are Saying 

What Folks Are Saying 

Kate is ridiculous. Not in the traditional sense (though she is hilarious), but rather ridiculous in how talented she is. Whether it is adding unique perspective to brainstorms, helping craft conceptual visual ideas or designing up a storm based on existing creative direction, she is who I want on my team.... not only for the technical prowess, but the manner in which she performs... with true partnership, lack of ego, self-directed when needed, and all with a smile. I would work with her again in a heartbeat.

Matthew TerryGroup Creative Director, VMLY&R

Kate is a bright shining team player, with energy and talent to keep everyone around her not only energized but super-creative. She's never had a bad day in her life...and her demeanor shows through in her work! She's a delight to work with and be around. Great designer, multi-talented and versatile, and always smiling!

Steve GordonCEO 3Degrees Consulting (SVP, Campbell Mithun)

I had the opportunity to work with Kate as both a contractor and as a salaried employee. I found Kate to be resourceful and responsive in her ability to bring creative solutions to strategies. She always kept up on trends that made sure her work was reflective of rapidly changing consumer tastes.

Melvin Tennant, II MA, CAEChief Executive Officer, Meet Minneapolis

Kate created my company logo. I was impressed with her interactive and consultative process. She met with me to better understand the mission and the audience I was trying to reach. She then developed several designs. With each iteration she solicited my feedback and gave further choices and recommendations. I am very pleased with the end design. I recommend Kate for design work, she's got a great eye and is able to incorporate clients' perspectives so the final product is clean, artistic and reflective of the business.

Shayne FettigPrincipal, Food Allergy Dynamics

Kate is great to work with — she's a creative thinker with a great attitude and a flexible approach. I really appreciate her ability to quickly grasp the most important aspects of a project and deliver on them, on schedule.

Kelly BartellExecutive Creative Director, The Agency Co (VP, Creative Director, Catapult Marketing)

Kate was awesome to work with, definitely has the design and management skills to deliver on any project with any time line. Her experience as a designer shows in leading other designers and projects. I'm glad to have worked with Kate, because if I ever need a go-to-get it done, and done well designer, I feel most comfortable collaborating or recommending her for work. It's always good to know great designers and most importantly good people like Kate.

Chad AmonFounder | CEO, Dataholm

Kate is a creative who really thinks about things from a different point of view and sees other angles to projects that can help a team look at things differently. She's a hard worker who dedicates herself to the tasks she is focused on. She encourages others to think creatively. As a colleague, Kate could liven up the office with her laugh. Or maybe a song (she's also a talented singer). She excelled when she had an opportunity to design something new and fresh. When working on a new logo for our organization with an outside agency, she took what they provided and improved upon it by really understanding the brand we represent. Her mark on that logo will stay with the company (perhaps forever!) in setting our brand identification and style. Overall, Kate will bring ideas and fresh perspective to whatever tasks are before her.

Kristen Hirsch MontagSenior Public Relations and Communications Manager, Meet Minneapolis

CruiseNautic

Brand | Web | Video | Campaign | Illustration | ID | Environmental
User-centric design defining CruiseNautic as
the clear brand of choice for luxury adventure junkies.
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CruiseNautic

Brand | Web | Video | Campaign | Illustration | ID | Environmental
User-centric design defining
CruiseNautic as the clear brand of choice
for luxury adventure junkies.
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Horizontal Integration

Brand | Web | Campaign | Id | Icons | Environmental
Strategic brand development clarifying
the evolved capabilities of a multifaceted digital agency.
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Horizontal Integration

Brand | Web | Campaign | Id | Icons | Environmental
Strategic brand development
clarifying the evolved capabilities
of a multifaceted digital agency.
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General Mills Snack Life

Id | Event Toolkit | Web | POP | Ads | Illustration
Flex event design aligning General Mills products
with the snack decision of choice for folks on the move.
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General Mills Snack Life

Id | Event Toolkit | Web | POP | Ads | Illustration
Flex event design aligning General Mills
products with the snack decision of choice
for folks on the move.
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A440 Studios

Brand | Id | Illustration
Logo system and icon illustration defining the evolved
service offerings of this established audio and video studio.
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Brand | Id | Illustration
Logo system and icon illustration
defining the evolved service offerings of this
established audio and video studio.
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Minneapolis City by Nature

Brand | Web | Campaign | Video | Environmental
Redefining brand Minneapolis as the destination
of choice for
convention and leisure travel.

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Brand | Web | Campaign | Video | Environmental
Redefining brand Minneapolis as the
destination of choice for
convention
and leisure travel.
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University of Minnesota ISRDI

Brand | Web |  ID | Environmental
A cohesive design strategy, uniting brand family and user
experience for all centers living under
the University of MN, ISRDI.
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Brand | Web |  ID | Environmental
A cohesive design strategy, uniting
brand family and user experience for all centers
living under
the University of MN, ISRDI.
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ReadyPlanSave.com

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User-centric web design featuring a modular, clean, design,
allowing a wide variety of General Mills flex events to shine.
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ReadyPlanSave.com

| Web |
User-centric web design featuring
a modular, clean, design, allowing a wide variety
of General Mills flex events to shine.
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General Mills Mealtime Makers

Event LockUp | POP Displays
Positioning General Mills (GMI) Refrigerated Baked Goods (RBG)
as the easy meal solution of choice for parents on the move.
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General Mills Mealtime Makers

Event LockUp | POP Displays
Positioning General Mills (GMI) Refrigerated
Baked Goods (RBG) as the easy meal solution
of choice for parents on the move.
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The Sony Experience
at Best Buy

| Web |
A microsite within BestBuy.com, the Sony Experience
was designed around four core user personas.
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The Sony Experience
at Best Buy

| Web |
A microsite within BestBuy.com,
the Sony Experience was designed
around four core user personas.
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General Mills & H-E-B Holiday

Id | Event Toolkit | Web | POP | Ads
Driving holiday sales of General Mills products
within H-E-B stores throughout Texas.
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General Mills & H-E-B Holiday

Id | Event Toolkit | Web | POP | Ads
Driving holiday sales
of General Mills products within
H-E-B stores throughout Texas.
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Logos, LockUps and Brand

| Brand |
Setting the tone for a brand is what gets me excited as a designer.
Here are a few of my logo and branding project highlights.
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Logos, LockUps and Brand

| Brand |
Setting the tone for a brand is what
gets me excited as a designer. Here are a few
of my logo and branding project highlights.
Learn More

DriveStar

| Mobile App | Web |
Smart driving is rewarded within this white label
mobile app created for auto insurance companies.
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DriveStar

| Mobile App | Web |
Smart driving is rewarded within
this white label mobile app
created for auto insurance companies.
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