Simplifying Stories Into a Mark
A great mark does the impossible — it distills a whole brand story into something you can recognize in half a second. Below are a few logo and branding projects where that story took shape.
Story, Distilled
Logos, Lockups and Brand
Digitizing precious family memories, Family Media Transfer needed a logo that would build trust in preserving what matters most. The result: a mark that includes memories as part of the family, right where they belong, safeguarded in the cloud forever and always ready to share.
Offering free census and survey data worldwide, IPUMS needed an identity system flexible enough to scale with new data types while unifying its growing family. I gave each sub-dataset its own distinct identity, united under one cohesive family for the University of Minnesota.
Digitizing precious family memories, Family Media Transfer needed a logo that would build trust in preserving what matters most. The result: a mark that includes memories as part of the family, right where they belong, safeguarded in the cloud forever and always ready to share.
Offering free census and survey data worldwide, IPUMS needed an identity system flexible enough to scale with new data types while unifying its growing family. I gave each sub-dataset its own distinct identity, united under one cohesive family for the University of Minnesota.
CruiseNautic
Brand | ID | Web | Campaign | Video | Illustration | Environmental
Experience-led branding defining CruiseNautic as the boutique brand of choice for luxury adventure junkies.
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CruiseNautic
Brand | ID | Web | Campaign | Video | Illustration
| Environmental
Experience-led branding defining
CruiseNautic as the boutique brand of choice
for luxury adventure junkies.
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General Mills Snack Life
Id | Event Toolkit | Web | POP | Ads | Illustration
Shopper-centric retail design transforming
a portfolio of brands into everyday snacking moments.
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General Mills Snack Life
Id | Event Toolkit | Web | POP | Ads | Illustration
Shopper-centric retail design
transforming a portfolio of brands
into everyday snacking moments.
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Horizontal Integration
Brand | ID |Â Web | Campaign | Icons | Environmental
Strategic brand evolution redefining Horizontal Integration
as a multi-capable digital agency.
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Horizontal Integration
Brand | ID | Web | Campaign | Icons | Environmental
Strategic brand evolution
redefining Horizontal Integration
as a multi-capable digital agency.
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Off Key Cat
Brand | ID | Web | Campaign | Video | Environmental
Destination branding that wins
at the moment of decision.
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Off Key Cat
Brand | ID | Web | Campaign | Video | Environmental
Destination branding
that wins at the moment
of decision.
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Publix ReadyPlanSave.com
| Web |
Modular experience design creating a scalable campaign platform
where General Mills’ diverse portfolio can shine.
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Publix ReadyPlanSave.com
| Web |
Modular experience design creating
a scalable campaign platform where
General Mills’ diverse portfolio can shine.
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A440 Studios
Brand | Id | Illustration | Environmental
Brand architecture and identity design creating
a unified, flexible system for A440’s expanding creative services.
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A440 Studios
Brand | Id | Illustration | Environmental
Brand architecture and identity design
creating a unified, flexible system
for A440’s expanding creative services.
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Pack it Back to College at Target
Microsite | Mobile Game | POP
Interactive campaign design positioning Target
as the destination of choice for back-to-college
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Pack it Back to College at Target
Microsite | Mobile Game | POP
Interactive campaign design
positioning Target as the destination
of choice for back-to-college
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Minneapolis City by Nature
Brand | ID | Web | Campaign | Video | Environmental
Audience-driven design transforming Minneapolis’ unique
character into a cohesive destination experience.
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Minneapolis City by Nature
Brand | ID | Web | Campaign | Video | Environmental
Audience-driven design
transforming Minneapolis’ unique character
into a cohesive destination experience.
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General Mills Mealtime Makers
Event LockUp | POP
Shopper-focused retail design repositioning convenience
as a meaningful, home-cooked meal solution.
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General Mills Mealtime Makers
Event LockUp | POP
Shopper-focused retail design
repositioning convenience as a meaningful,
home-cooked meal solution.
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The Anchorage
Brand | ID | Environmental | SWAG
Whimsical brand identity elevating a historic
Maine property into a differentiated guest experience.
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The Anchorage
Brand | ID | Environmental | SWAG
Whimsical brand identity elevating
a historic Maine property into a
differentiated guest experience.
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Logos, LockUps and Brand
| Brand |
Strategy sets the direction. Identity brings it to life.
A selection of logo and branding projects.
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Logos, LockUps and Brand
| Brand |
Strategy sets the direction.
Identity brings it to life.
A selection of logo and branding projects.
Learn More