Offering extraordinary liveaboard adventures in the Caribbean, this premium brand required an identity that conveyed luxury and adventure. The core challenge; create a memorable brand from the ground up; speaking the language of it’s target audience; setting it above other charter yacht options.
The charter industry is a sea of confusion; brokered yacht bookings are often unclear, yachts listing as one name on a broker site while the individual yacht’s business website falls under a different name. It was clear that this current structuring within the charter yacht industry was a path to loss of potential customers and a lack of brand recognition within the marketplace. With this observation, we knew this brand had to be ownable as a simple url across all digital platforms including yacht broker listings, social listings and the brand website. It had to be simple and memorable, which meant that the brand name and tagline had to be concise.
The solution was anything but ordinary. It started with crafting the brand name to represent both yacht and business. Rising to the challenge we kept it simple, memorable, with a consistent url and a consistent message appealing to even the most discerning of guests. A solution that imparts a memorable impression, setting CruiseNautic apart in the industry as a boutique, luxury adventure brand.
