A digital duo.

A respected name in the digital technology and staffing industries, Horizontal Integration (HI) was a brand making giant leaps in growth. The challenge faced, a lack of awareness in their evolved capabilities as also offering a full Digital Agency. As an established player in the digital front, this brand needed to evolve while utilizing the brand equity already established.

The solution. A refreshed, multi-capable brand, clearly identifying the divide and union between the full digital agency and staffing agency. In doing so we created awareness on both sides of HI’s offerings and connected the perception of who HI was with the reality of their evolved capabilities.

Process

A digital brand to it’s core, the refreshed identity system was built pixel by pixel. Quite literally, the pixel itself became a central brand element living as part of the logo, within textures, icons and graphic treatments throughout all touchpoints. Three accent colors were brought into play to provide visual division between the agencies and a playful modular tagline clearly accented each division’s offerings.