Three square meals are a thing of the past, snacks are the new meals of choice for millennials. Life is lived at a different speed and variety and nutrition are crucial to keeping up with today’s schedules. Offering a wide variety of snack brands, General Mills (GMI) was looking to be the selection of choice for all snacking needs within the retail snacking space. The challenge, demonstrating that the retailer understands evolving snacking needs for foods that fit Millennial’s busy lifestyles
The solution. Create a seasonal flex event showcasing how the wide variety of GMI snacking items fit into today’s active lifestyles. Encouraging the shopper to purchase more than they normally would through a stock up on participating GMI snacking items, offering great values and offers.