Meals don’t exist.

Three square meals are a thing of the past, snacks are the new meals of choice for millennials. Life is lived at a different speed and variety and nutrition are crucial to keeping up with today’s schedules. Offering a wide variety of snack brands, General Mills (GMI) was looking to be the selection of choice for all snacking needs within the retail snacking space. The challenge, demonstrating that the retailer understands evolving snacking needs for foods that fit Millennial’s busy lifestyles

The solution. Create a seasonal flex event showcasing how the wide variety of GMI snacking items fit into today’s active lifestyles. Encouraging the shopper to purchase more than they normally would through a stock up on participating GMI snacking items, offering great values and offers.

Process

A trip to the grocery can be an overwhelming task and with the speeds this audience is moving we needed something to brighten their day, simplifying their snack selections. A seasonal palette was designed to create flexible events throughout the year and centralized around a bright yellow. Always inspiring a smile, psychologically yellow’s can also stimulate the decision making process and convey speed, keeping people moving forward. A nod to healthy snacking choices, the speed of life is illustrated through people revolving around larger than life GMI snacks. For ease of implementation across multiple retailers, an event toolkit showcasing all available touchpoints.